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independent financial advisory firm

Why Independent Financial Advisor (IFA)

By being “INDEPENDENT”, we offer impartial financial advice that is in the clients’ interest instead of providing biased advice that is unduly influenced by our business partners’ sales quotas or higher commissions.

As an independent financial advisory (IFA) firm, we have stuck to this principle from day one so that our clients benefit fully from impartial advice and put in place the best-suited financial plans.

To understand more about why we insist on offering “INDEPENDENT FINANCIAL ADVICE”, please click here.

Why Financial Alliance?

One-Stop Financial Planning Service in Singapore

Guided by our philosophy – the 5 Pillars of Wealth which are in sync with MAS's Fair Dealing Guidelines – and backed by our in-house experts, our financial adviser representatives help you effectively analyze and identify the gap between your current financial position and your financial objectives.

Our fintech infrastructure will then narrow down the thousands of products provided by various financial institutions in Singapore before providing you with well-rounded solutions.

To make your financial planning endeavours more effective, our Financial Consultants will:

  • Listen to your financial goals;
  • Understand your financial objectives; and
  • Review your current financial health

To ensure that you’ll have a financially stable and an emotionally satisfying life.


Our Financial Planning Services

Personal Financial Advisory

Provides everything from wealth protection to retirement planning and will writing.

Private Wealth Advisory

Provides everything needed to maximise the wealth of individuals with high net worth.

Islamic Wealth Advisory

Provides Islamic financial products that are in compliant to the Syariah law.

Fee-Based Advisory

Provides a detailed report of your personal financial health to help you achieve your financial goals.

Corporate Financial Advisory

Provides wealth-enhancing solutions and non-commercial protection for corporations.


For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.

A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.

No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.

In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.

As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.

We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.

If impartial financial advice is what you seek, then you should only engage an IFA Firm.

At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at to find out how our independent financial advice would benefit you.

Feedback or questions? Drop us a message below.