Choose Independent Financial Advisory (IFA)
As an independent financial advisory (IFA) firm, our clients benefit from impartial advice and best-suited financial plans.
By being independent, we offer impartial financial advice in clients' interests
instead of biased advice influenced by partners' sales quotas or commissions.
Clients We Serve
We help our clients to enjoy a financially stable and emotionally satisfying life through our holistic, unbiased, and professional financial planning services.
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Individuals & Families
We help individuals and families achieve their life goals through effective financial strategies through all life stages.
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Business Owners
We are your trusted partner to help your business achieve its potential while helping you manage financial risks.
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Corporates
Through our comprehensive services and professional solutions, we help your company perform at its best.
Why Financial Alliance?
We are guided by our Five Pillars of Wealth philosophy, which are completely in sync with MAS’ Fair Dealing Guidelines.
Backed by in-house experts, our financial adviser representatives help you identify and plug gaps to reach your financial goals.
Singapore's Largest Independent Financial Advisory Firm Since 2002
Let Us Help
Our Financial Planning Services
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Personal Financial Advisory
Everything from wealth protection to retirement planning and will writing.
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Private Wealth Advisory
We help individuals with high net worth maximise their wealth across generations.
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Islamic Wealth Advisory
Implementation of Islamic financial solutions in full compliance with Syariah law.
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Fee-Based Financial Planning
Detailed analysis of your personal financial health to help you achieve your goals.
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Corporate Advisory Services
Wealth-enhancing solutions and financial risk protection for companies.
Frequently Asked Questions
What is an independent financial advisory firm?
For independent financial advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.
A financial advisory (FA) firm wishing to use the word independent – as Financial Alliance does – must fulfil the conditions laid down by the Monetary Authority of Singapore (MAS) at all times.
Is an IFA firm one that offers products from multiple product providers?
No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.
In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.
As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.
What does a financial advisory firm being independent benefit me as a consumer?
We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.
If impartial financial advice is what you seek, then you should only engage an IFA Firm.
At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.