Financial Alliance Corporation Welcomes iFAST Corporation as Strategic Shareholder
Singapore Financial Advisory Group Strengthens Foundation for Next Phase of Growth Through S$19.6 million Strategic Investment
SINGAPORE, [5 January 2026] – Financial Alliance Corporation Ltd (“F.A. Corp” or the “Group”), an established financial advisory (“FA”) services group whose flagship company is Financial Alliance Pte Ltd (“FAPL”), one of Singapore’s top financial advisory firms, today announced that iFAST Corporation Ltd. (“iFAST”) will acquire a 30% equity stake in the Group for approximately S$19.6 million. The transaction, which involves the proposed purchase of shares from existing shareholders, positions F.A. Corp for sustainable long-term growth while preserving the Group’s entrepreneurial culture and advisory excellence.
This strategic relationship reflects the Group’s proactive response to the structural evolution of Singapore’s financial advisory industry and its commitment to building institutional capabilities to serve clients and other stakeholders.
Times Have Changed
The Singapore financial advisory sector is undergoing profound changes. What began as a landscape dominated by founder-led firms back in 2002 has evolved significantly. Insurer-backed FA entities have become the norm rather than the exception, followed more recently by private equity-driven consolidation and scale-building across the industry.
“These developments signal a fundamental shift in how successful FA firms must operate,” said Mr. Vincent Ee, Chief Executive Officer and Co-Founder of FAPL and F.A. Corp. “Client expectations are rising, regulatory standards are becoming more sophisticated, and the competitive landscape has changed so much that what the norm was ten years ago or even five years ago no longer holds true. Firms that combine strong advisory excellence with institutional depth, governance maturity, and scalable infrastructure will be the ones that thrive in this new environment.”
After 24 years of building this business – including 15 years since establishing F.A. Corp as the Group’s holding company in 2011 – the Group has now reached a point where strengthening its institutional foundations is essential to capture the opportunities and grow its revenue ahead.
Why iFAST
To enable F.A. Corp to address the challenges arising from the massive movements in Singapore’s financial advisory landscape, F.A. Corp evaluated several partnership approaches against continuing to grow organically.
“Cooperation trumps solo effort in today’s environment,” said Mr. Ee. “In iFAST, we found common strategic intent that aligns with our businesses and client-centric philosophy and preserves our operational independence. Our mutual plan to grow F.A. Corp will be boosted by the best practices drawn from their experience in financial services across multiple jurisdictions and strategic insights on technology and operational excellence that would take years to develop independently.”
For the financial advisory industry, this move also maintains diversity in advisory approaches and servicing models, thus retaining more choices for financial advisory clients.
Our Identity and Values Stay the Same
Both iFAST and the Group intend for F.A. Corp to continue operating independently from iFAST under its current management structure, preserving the entrepreneurial culture and advisory philosophy that has attracted and retained top-quality financial consultants over the past two decades. Day-to-day operations, advisory functions and client servicing arrangements – all remain unchanged.
“To be absolutely clear to our people and our clients, we remain as Financial Alliance,” emphasised Mr. Ee. “We preserve the same leadership, same values, same commitment to putting client interests first. There are no changes to our advisory teams, our brand, or our approach to serving clients. This ensures no disruptions in client relationships and advisory services. What changes is our capacity to invest in our future and our access to governance expertise that will make us an even stronger organisation.”
Managing Potential Conflicts of Interest
The parties recognise that iFAST’s dual role as both platform provider and strategic shareholder creates potential areas where interests may need to be carefully managed. To address this, F.A. Corp and iFAST have agreed to maintain clear operational boundaries, including separate management structures, arm’s length commercial terms for all platform services, and appropriate information barriers. Platform service agreements will continue to be governed by market-based pricing and standard commercial terms. These arrangements are designed to preserve the Group’s operational independence and ensure that the strategic investment enhances rather than constrains the Group’s business flexibility.
Looking Ahead
“This partnership represents a significant milestone in our journey. It sets the foundation for what comes next for F.A. Corp and builds toward a potential public listing,” Mr. Ee said. “Singapore’s FA industry is entering an exciting phase of growth. Firms that invest in governance and organisational depth today will be the ones serving clients at the highest levels decades from now. With iFAST’s incoming stake, we are positioning F.A. Corp to be a leader in that future landscape – building a sustainable organisation that creates value for all our stakeholders while staying true to the advisory principles that have always guided us.”
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About the FACORP Group
Established in 2011, Financial Alliance Corporation Ltd. serves as the holding company for a group of financial services entities focused on wealth advisory, fintech development, and related professional services. The Group operates primarily through three core businesses:
- Financial Alliance Pte Ltd (“FAPL”) – The Group’s flagship operation, FAPL is a financial advisory firm established in 2002 and licensed by the Monetary Authority of Singapore. FAPL provides comprehensive financial planning services including retirement planning, wealth accumulation, risk management, estate planning, and investment advisory to clients across Singapore, and generates approximately 95% of the Group’s consolidated revenue. FAPL’s website is https://fa.com.sg/.
- FA Advisory Sdn Bhd (“FAA”) – The Group’s Malaysian operation, licensed by Bank Negara Malaysia and Securities Commission, provides financial advisory services to the Malaysian market. FAA’s website is https://faadvisory.my/.
- Fintech Alliance Pte Ltd (“FTA”) – The Group’s fintech development arm, focuses on technology solutions and digital innovation for the financial advisory sector.
Across its operations, F.A. Corp is committed to upholding the highest standards of professional conduct, regulatory compliance, and client service. The Group’s vision is to build a sustainable organisation that empowers clients to achieve their financial goals while creating meaningful careers for financial advisers who share its values of integrity, professionalism, and continuous improvement.
About iFAST Corporation
iFAST Corporation is a comprehensive fintech platform for financial advisers and wealth managers, with a presence across multiple Asian markets. The group provides investment and wealth management solutions, supported by proprietary technology and platform infrastructure. iFAST operates licensed entities in Singapore, Hong Kong, Malaysia, and China, and is regulated by the Monetary Authority of Singapore, Securities and Futures Commission (Hong Kong), Securities Commission Malaysia, and other recognised regulatory authorities. The company is listed on the Singapore Exchange (SGX: AIY).
This press release has been prepared by Financial Alliance Corporation Ltd and has not been reviewed or approved by any regulatory authority. The proposed transaction remains subject to regulatory approvals.