Symphony of the Heart

Financial Alliance > Projects > 2017 > Symphony of the Heart
Playing All the Right Notes

The spirit of Singapore soared in Symphony of the Heart, a fund-raising concert jointly organised by Singapore Wind Symphony and Financial Alliance in conjunction with its 15th anniversary celebrations.

In the collaboration, Financial Alliance took care of raising funds and ticket sales while Singapore Wind Symphony took care of the evening’s programme. Both did spectacularly well.

Tickets were snapped up a month before the concert – after having been on sale for only one-and- a-half months – thanks largely to the passionate pitching by Financial Alliance, as well as the keen support from its financial consultants and business partners.

Eventually, Financial Alliance managed to raise meaningful sums for both beneficiaries – Willing Hearts and Singapore Wind Symphony.

Financial Alliance raised $21,000 each for Willing Hearts and Singapore Wind Symphony.

Led by conductor Adrian Tan, who engaged the audience with light-hearted banter and brief introductions to the evening’s music throughout the evening, the Singapore Wind Symphony delighted the audience with musical compositions by Singaporeans.

The SWS City Swing ensemble took to the stage for a fun diversion from the symphonic music, holding their own with a selection of jazz hits before the full orchestra returned with more Singapore music and brought the concert to close on a high note featuring the remarkable vocal talent of SOTA student Ms Syakirah Noble.

Singapore Wind Symphony playing to a packed Victoria Concert Hall.
Singapore Wind Symphony playing to a packed Victoria Concert Hall.
Singapore Wind Symphony playing to a packed Victoria Concert Hall.

Symphony of the Heart was supported by SMRT, who displayed posters and video advertising the concert at MRT stations throughout Singapore from late June.

Financial Alliance thanks all who have supported Symphony of the Heart for making it a resounding success and congratulates Singapore Wind Symphony for putting up a delightfully entertaining show.

Financial Alliance also thanks the Concert Committee (led by Financial Alliance Board Director Mr Lim Sin Tat) members for their tireless effort in managing and coordinating the different logistical aspects of the project from fund-raising to guest-related matters. Special mention also goes out to the evening’s task force, which was made up of Financial Alliance staff who doubled up in good spirits as ushers, receptionists and photographers to add to the sparkle of the evening.

Token of appreciation from Singapore Wind Symphony.

Leave a Reply

Your email address will not be published. Required fields are marked *